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Erbgazo

From Campaign Idea to Billboard Launch

Our process is designed to make billboard buying more organized, competitive, and manageable.

  1. Campaign Discovery

    We begin with a consultation to understand:

    • Your company and brand
    • Advertising objectives
    • Target audience
    • Preferred markets
    • Campaign dates
    • Estimated budget
    • Desired billboard formats
    • Existing media strategy

  2. Market and Inventory Research

    Our team reviews available billboard opportunities through relevant media owners and operator partners. We evaluate:

    • Location
    • Direction of travel
    • Visibility
    • Traffic patterns
    • Billboard type
    • Estimated audience
    • Availability
    • Nearby landmarks
    • Competitive advertising
    • Market pricing

  3. Proposal Development

    We organize suitable opportunities into a clear proposal. Your proposal may include:

    • Billboard photographs
    • Location maps
    • Unit numbers
    • Market descriptions
    • Campaign dates
    • Media rates
    • Production costs
    • Estimated impressions
    • Operator details
    • Recommended selections

  4. Negotiation

    After identifying preferred options, we negotiate with the applicable media owners. Negotiations may address:

    • Media pricing
    • Campaign length
    • Start dates
    • Production costs
    • Payment terms
    • Added value
    • Replacement inventory
    • Renewal rights
    • Multi-market packages

  5. Approval and Contracting

    Once your company approves the final campaign, we coordinate the required agreements and campaign documentation.

    No placement is finalized until the client reviews and approves the applicable proposal and contract.

  6. Creative and Production

    We provide the required billboard artwork specifications and submission deadlines.

    Your team can provide finished artwork, or we can help coordinate with an approved design or production resource.

  7. Installation and Launch

    The billboard operator installs or activates the approved creative according to the campaign schedule.

    We follow up on posting confirmation and address any launch issues with the operator.

  8. Ongoing Management

    Throughout the campaign, we remain available to assist with:

    • Creative changes
    • Placement concerns
    • Campaign extensions
    • Additional markets
    • Reporting requests
    • Contract renewals
    • Future campaign planning

Planning a Multi-Market Billboard Campaign?

Start with a conversation about your markets, timing, and goals.

Start Your Campaign Speak With a Media Specialist