Erbgazo
End-to-End Billboard Advertising Services
From campaign strategy and inventory sourcing to negotiation and launch management, we help advertisers navigate every stage of the billboard buying process.
Strategy
Billboard Media Planning
A successful billboard campaign begins with a clear strategy.
We work with your team to define:
- Campaign goals
- Target audience
- Geographic priorities
- Campaign duration
- Budget allocation
- Billboard formats
- Traffic and visibility considerations
- Brand and creative requirements
We then build a recommended media approach around those priorities.
Inventory
Billboard Inventory Sourcing
Instead of requiring your team to contact multiple billboard companies, we coordinate the search for available inventory.
We source opportunities based on:
- Target cities and markets
- Major highways and commuter routes
- Business districts
- Retail corridors
- Airports and transportation hubs
- Event venues
- High-traffic intersections
- Audience demographics
- Campaign dates
- Billboard size and format
Our objective is to identify placements that offer the right combination of visibility, location, availability, and value.
Negotiation
Rate and Contract Negotiation
Billboard pricing can vary significantly based on the market, location, format, campaign timing, demand, and contract length.
We negotiate with media owners to pursue:
- Competitive media rates
- Volume discounts
- Multi-market efficiencies
- Extended campaign value
- Flexible posting periods
- Favorable payment terms
- Renewal options
- Added-value placements
- Production considerations
- Improved cancellation or replacement terms where available
All final pricing and terms remain subject to operator approval and inventory availability.
Scale
Multi-Market Billboard Campaigns
Managing billboard campaigns across several cities can become complicated quickly.
We help centralize:
- Operator communication
- Market proposals
- Inventory comparisons
- Campaign calendars
- Creative specifications
- Contract coordination
- Installation timelines
- Billing documentation
- Proof-of-performance reporting
Your company gains one strategic agency contact while still accessing inventory from multiple outdoor media owners.
Digital
Digital Billboard Advertising
Digital billboards offer flexibility, speed, and the ability to update creative without printing and reinstalling physical materials.
We can help clients evaluate:
- Digital billboard locations
- Estimated impression levels
- Loop frequency
- Share-of-voice
- Daypart availability
- Creative rotation
- Short-term campaigns
- Real-time messaging opportunities
- Market-specific creative
- Campaign scheduling
Static
Static Billboard Advertising
Static billboards can deliver consistent, around-the-clock brand exposure for longer campaigns.
We assist with:
- Bulletin and poster selection
- Contract periods
- Vinyl production requirements
- Artwork specifications
- Installation coordination
- Extensions and embellishments
- Renewal planning
- Replacement creative
- Market and route selection
Creative
Creative Coordination
Strong billboard creative must communicate quickly and clearly.
While Erbgazo may not directly produce all creative work, we can coordinate with your internal marketing team, advertising agency, designer, or operator production department.
We help ensure that artwork follows the required:
- Dimensions
- File formats
- Resolution standards
- Color specifications
- Submission deadlines
- Operator guidelines
- Content restrictions
Where needed, we can also connect clients with qualified creative and production resources.
Execution
Campaign Management
Once placements are approved, we help oversee campaign execution.
Campaign management may include:
- Contract coordination
- Creative deadline tracking
- Production scheduling
- Installation confirmation
- Launch monitoring
- Operator communication
- Campaign change requests
- Renewal planning
- Issue escalation
- Documentation management
Reporting
Campaign Reporting
Reporting options depend on the billboard format and operator.
Available campaign documentation may include:
- Location lists
- Market maps
- Billboard photographs
- Proof-of-performance
- Posting confirmations
- Audience estimates
- Traffic information
- Campaign schedules
- Digital play reports
- Impression estimates
Audit
Media Audit and Cost Review
Already buying billboard advertising?
We can review your existing campaign structure to identify potential opportunities involving:
- Current pricing
- Contract terms
- Market coverage
- Placement quality
- Campaign duplication
- Underperforming inventory
- Renewal strategy
- Operator concentration
- Budget allocation
- Added-value opportunities
Ready to Get More From Your Billboard Budget?
Premium billboard opportunities begin with better buying power.